Are Outbound Links Good for SEO? (Part 1 of 2)

[vc_row center_row=”yes”][vc_column][vc_row_inner][vc_column_inner width=”1/3″ xcl_class=”” style=”default” visibility=”” css_animation=”” drop_shadow=”” bg_style=”stretch”][vc_single_image image=”2987″ img_size=”medium” style=”vc_box_shadow_3d”][/vc_column_inner][vc_column_inner width=”2/3″ style=”default” visibility=”” css_animation=”” drop_shadow=”” bg_style=”stretch” padding_right=”50px”][vc_column_text]Are you wondering whether it’s good or bad to include “outbound links” (links to other websites) from your own site? What will Google think? (Hey! See what I did there?) Are outbound links good for SEO; will they help or hurt your ranking in the search engines?

Watch today’s episode to find out what kinds of outbound links you should be including in your web content.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][vc_row full_width=”stretch_row” center_row=”yes” css=”.vc_custom_1444178620740{padding-top: 20px !important;padding-bottom: 15px !important;background-color: #0c173d !important;}”][vc_column][vc_raw_html]JTNDZGl2JTIwc3R5bGUlM0QlMjJ0ZXh0LWFsaWduJTNBY2VudGVyJTNCJTIyJTNFJTNDaWZyYW1lJTIwd2lkdGglM0QlMjI4NDAlMjIlMjBoZWlnaHQlM0QlMjI0NzMlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGU0szVWdaUzlKS2MlM0ZyZWwlM0QwJTI2YW1wJTNCc2hvd2luZm8lM0QwJTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwcmVsJTNEJTIyMCUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][/vc_column][/vc_row][vc_row center_row=””][vc_column][vc_row_inner][vc_column_inner style=”default” visibility=”” css_animation=”” drop_shadow=”” bg_style=”stretch”][vc_column_text css=”.vc_custom_1439386143633{margin-bottom: 20px !important;}”]

Are outbound links good for SEO? (Transcript)

Hi there, today’s topic is outbound links. Outbound links are links from your website out to another site somewhere else on the web. The question is, are they a good thing? Are you doing it? Should you be doing it? Stay tuned and find out more.

All right, we’re talking about outbound links. Links from your site out to other sites on the web and trying to figure out if they’re a good thing or not a good thing. Let’s start with looking at your website. Your website, in my opinion, is the heart of your business online and you work really hard to pull in traffic from social media and other places, from your mailing list to your website. Your website is really the one place where you can actually sell to people so you don’t want to be pushing people away from your website and driving a lot of traffic out to other sites, right?

Outbound links for SEO

In general, that’s true. You do want to keep people on your website, however it can be a good thing to have outbound links on your site. Why? The search engines, they don’t just use the key words that you sprinkle through your pages to decide whether you’re going to be a relevant and good search result for their searchers, they use a whole multitude of other criteria as well. They’re always looking to provide quality search results to their searchers, that’s how they stay in business. One of the those criteria that they use is actually looking at outbound links. Do your pages have links out to other websites? The right kind of link is important. If you’re linking out to some spammy, junky site, you’re actually going to be hurting yourself much more than helping yourself but if you’re linking out to reputable sites and by that I mean a large site with lots of traffic that provides good and helpful information that is seen in general as a good resource.

What Google thinks of your links

If you link to that kind of site, that’s related to what you’re talking about, that is what Google, and when I say Google I mean all the search engines, that’s what Google’s looking for. That’s telling Google that your trying to be helpful and useful by linking to relevant, reputable extra information. It shows that you could be linking to your sources, references, extra background information. That’s going to be helpful to your readers and anything that you’re doing to be helpful to your readers makes you good in Google’s eyes. Consider when you’re writing your pages and your blog posts sprinkling in a few of these special kinds of outbound links to reputable, useful, related quality websites. Then, the Google Gods will smile upon your site and give you a little extra credit when they’re looking to rank your pages in their search results.

Bonus Tip!

One bonus tip here, when you are doing outbound link to another site, not within your own site but out to another site that’s external, make that link open in a new page. That way, when people do click on it and go away from your site, your site is still open in their browser and you haven’t entirely lost them, they can still come back to you. One question I’ll leave you to ponder and we’ll discuss it next time is, should you be linking out to your own social media? Should you be linking out to your Facebook page, your twitter account, et cetera? That’s a topic on it’s own so I’m going to make it part two, so look for that in my next episode.

Share the love!

That’s it for today, if you found this useful, please share it with your friends and colleagues and do come on over to juliewaterhouse.com if you’re not subscribed to my newsletter yet, that’s where I’ll give you all the latest tips and tricks and things that I only share with my subscribers. The quickest way to get on the list if you’re viewing this straight on YouTube is text WordPress to 1-855-969-5300. That’s it for today, I’ll see you next time.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

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