Website Blueprint

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Don’t waste time and money building a site that doesn’t actually work for your business.

[/vc_column_text][vcex_spacing][/vc_column][/vc_row][vc_row center_row=”yes” margin_top=”30px” margin_bottom=”30px”][vc_column][vcex_spacing][vc_row_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1443206404243{margin-bottom: 20px !important;}”]Building a new website, or redesigning an existing one, is a major undertaking, not to mention an expensive one. What if you end up with a site that costs a fortune but does nothing for your business? You don’t want to fall into the common trap of investing time and money into a site that looks nice, but that doesn’t actually support your business.

It’s so tempting to dive right in to building your website, picking your colours and fonts and images, and writing your first page.

But once you start having to be very precise about what pages you want and what content should go on each one, you may realise in a panic that you have no idea! How do you know exactly what information to include? How do you organise it all? How many pages should you have, and what goes where? And how do you make those decisions in a deliberate way so that your website actually supports your business goals. Help! It can feel a bit overwhelming.

To create the right website, you need to do some serious up-front planning.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”3268″ style=”vc_box_border”][/vc_column_inner][/vc_row_inner][vcex_spacing][vc_column_text]

You wouldn’t build a house without a blueprint, and you shouldn’t build your website without one either.

Building a website is a lot like building a house. You can’t start the interior decorating, until you’ve finished building the walls. And it all starts with creating a plan, and laying the foundation.

Which kind of website do you want?

[/vc_column_text][vcex_spacing][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”3238″ alignment=”left”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3237″ alignment=”right”][/vc_column_inner][/vc_row_inner][vcex_spacing][vc_column_text]You need to be strategic throughout the website creation process. Everything on your website should have a purpose. Each page, its layout and its look, should guide your visitors to take the actions that you want them to take, whether it’s getting to know, like and trust you by reading your latest blog post, signing up for your mailing list, or buying your product.[/vc_column_text][/vc_column][/vc_row][vc_row center_row=””][vc_column][vcex_teaser text_align=”center” style=”three” heading=”” img_width=”9999″ img_height=”9999″ background=”#c5d9ef” border_color=”#144e77″ content_padding=”30px 180px 30px 180px” css=”.vc_custom_1444162196898{background-color: #edf7d4 !important;}”]What if you could have an expert hand-hold you through this process?

What if you could have someone help you figure out exactly
what content you need on your website, and how it should be presented,
so that visitors immediately understand who you are, what you have to offer,
and how it could benefit them?

That’s where my Website Blueprint comes in.

We’ll spend one day together getting it all figured out.[/vcex_teaser][vcex_spacing][/vc_column][/vc_row][vc_row center_row=””][vc_column][vcex_icon_box heading=”Step 1: Content Planning” heading_type=”h3″ icon=”fa fa-folder-open” heading_size=”20″ icon_color=”#003d91″ icon_size=”40″ container_left_padding=”60″]The first part of the day is dedicated to helping you with content planning (sometimes known as creating your information architecture). This step is all too often skipped or glossed over, but it is absolutely crucial to the success of your website. Content planning is about creating a (usually hierarchical) structure for the information that you will present to your visitors, so that they can easily find what they need on your website. It’s about choosing what information to communicate, giving it context, connecting it together, and leading your visitors through it in a logical flow that takes them on a journey to the destination that you have in mind for them.[/vcex_icon_box][vcex_spacing][vcex_icon_box heading=”Step 2: Home Page” heading_type=”h3″ icon=”fa fa-home” heading_size=”20″ icon_color=”#003d91″ icon_size=”50″ container_left_padding=”60″]During the next part of the day, we’ll focus on your home page, arguably the most important page of your site. We’ll make sure that you are capturing your visitors’ attention immediately with an impactful call to action that reflects your primary goal for your website. We’ll also ensure that your home page sets the tone for the rest of your site, and draws your visitors in to explore further.[/vcex_icon_box][vcex_spacing][vcex_icon_box heading=”Step 3: Look and Feel” heading_type=”h3″ icon=”fa fa-paint-brush” heading_size=”20″ icon_color=”#003d91″ icon_size=”40″ container_left_padding=”60″]In the final part of the day, we’ll focus on the visual appeal of your website. Determining how you want your website to make your visitors to feel about your business, and about themselves, will guide the choice of colour palette and the style of graphics used on the site. By thinking strategically about this, you will avoid the pitfalls of simply picking your favourite colours, and you will be able to provide guidance to your graphic designer so that the look and feel of your final website is aligned with your business goals.[/vcex_icon_box][/vc_column][/vc_row][vc_row center_row=””][vc_column][vc_column_text css=”.vc_custom_1427914109701{margin-bottom: 15px !important;}”]

Bonuses

Yes! Of course there are bonuses for you. :-)[/vc_column_text][/vc_column][/vc_row][vc_row center_row=””][vc_column width=”1/4″][vcex_icon_box style=”two” heading=”Bonus #1:Save Big!” heading_type=”h2″ icon=”fa fa-usd” icon_color=”#003d91″ background=”#c5d9ef” border_color=”#144e77″ el_class=”bonus-box” classes=”bonus-box” heading_size=”1.5em” css=”.vc_custom_1444162766276{border-top-width: 4px !important;border-right-width: 4px !important;border-bottom-width: 4px !important;border-left-width: 4px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #edf7d4 !important;border-left-color: #0c173d !important;border-left-style: solid !important;border-right-color: #0c173d !important;border-right-style: solid !important;border-top-color: #0c173d !important;border-top-style: solid !important;border-bottom-color: #0c173d !important;border-bottom-style: solid !important;}”]This is a huge bonus! If you book me to build a new website for you within 30 days of our blueprint session, then I’ll credit the cost of the session toward your new website. That means you essentially get the Website Blueprint for free.
* More info below[/vcex_icon_box][/vc_column][vc_column width=”1/4″][vcex_icon_box style=”two” heading=”Bonus #2: SEO Video Training” heading_type=”h2″ icon=”fa fa-video-camera” icon_color=”#003d91″ background=”#c5d9ef” border_color=”#144e77″ el_class=”bonus-box” heading_size=”1.5em” classes=”bonus-box” css=”.vc_custom_1444162351259{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 20px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #edf7d4 !important;border-left-color: #0a0a0a !important;border-left-style: solid !important;border-right-color: #0a0a0a !important;border-right-style: solid !important;border-top-color: #0a0a0a !important;border-top-style: solid !important;border-bottom-color: #0a0a0a !important;border-bottom-style: solid !important;}”]You’ll receive a helpful and laser-focused video training with SEO tips for writing keyword-rich content so that you can get ranked in the search engines.[/vcex_icon_box][/vc_column][vc_column width=”1/4″][vcex_icon_box style=”two” heading=”Bonus #3: Recommended Plugins” heading_type=”h2″ icon=”fa fa-plug” icon_color=”#003d91″ background=”#c5d9ef” border_color=”#144e77″ el_class=”bonus-box” heading_size=”1.5em” classes=”bonus-box” css=”.vc_custom_1444162381265{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 20px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #edf7d4 !important;border-left-color: #0a0a0a !important;border-left-style: solid !important;border-right-color: #0a0a0a !important;border-right-style: solid !important;border-top-color: #0a0a0a !important;border-top-style: solid !important;border-bottom-color: #0a0a0a !important;border-bottom-style: solid !important;}”]Within two days of our VIP session, I will provide you with a customised list of plugins that I recommend for your website, based on the functionality you require.[/vcex_icon_box][/vc_column][vc_column width=”1/4″][vcex_icon_box style=”two” heading=”Bonus #4: Session Recording” heading_type=”h2″ icon=”fa fa-file-audio-o” icon_color=”#003d91″ background=”#c5d9ef” border_color=”#144e77″ el_class=”bonus-box” classes=”bonus-box” heading_size=”1.5em” css=”.vc_custom_1444162407626{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 20px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #edf7d4 !important;border-left-color: #0a0a0a !important;border-left-style: solid !important;border-right-color: #0a0a0a !important;border-right-style: solid !important;border-top-color: #0a0a0a !important;border-top-style: solid !important;border-bottom-color: #0a0a0a !important;border-bottom-style: solid !important;}”]So that you don’t have to madly scribble notes during our session, and to make sure that you don’t miss a thing, I’ll provide you with a recording of our session.[/vcex_icon_box][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][vcex_spacing size=”40px”][vcex_teaser style=”two” heading=”” img_width=”9999″ img_height=”9999″ background=”#c5d9ef” border_color=”#144e77″ css=”.vc_custom_1444162451809{padding-top: 0px !important;padding-bottom: 30px !important;background-color: #edf7d4 !important;border-radius: 1px !important;}”]*Bonus #1 more info:

Why do I offer this? I offer this bonus because experience tells me that having a blueprint in place before building a website is hugely valuable. It will make the process run much more smoothly for both of us, and will actually result in a website that furthers your business goals.

The fine print: you must have all your content ready to go so that we can start the website within 30 days of the session. The Blueprint fee will be fully credited against the cost of any website $4000 and up. A percentage of the Blueprint fee will be credited against the cost for websites under $4000.[/vcex_teaser][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Here’s how we’ll accomplish your website goals:

Before we start

Before we start our work together, I’ll ask you to fill in a short questionnaire. This will give us the foundation on which to build during the session. You’ll need to do some deep thinking about your business, who your ideal clients are, and what your primary goals for it, and your website are. I won’t schedule your Website Blueprint Day until I’m sure you’re clear on your business goals. Without a clear business direction, we can’t create a clear website for you.

Our Day Together

Here’s what our day together will look like. Note that start and end times are flexible, and can be adjusted to fit your schedule. Sessions take place on weekdays. Weekend bookings have a $250 premium that cannot be credited toward the cost of a website.[/vc_column_text][/vc_column][/vc_row][vc_row margin_top=”15px”][vc_column width=”1/2″][vc_column_text][font_awesome icon=”clock-o” color=”000″ size=”16px” margin_right=”8px”]9:00am-10:30am: Laying the foundation

[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]Perform an in-depth analysis of your business goals and how they should be reflected in your website.
[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]Determine how your website fits into your overall sales funnel.
[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]Take an inventory of all the content that should appear on the site.

[font_awesome icon=”clock-o” color=”000″ size=”16px” margin_right=”8px”]10:30am-10:45am: Break

[font_awesome icon=”clock-o” color=”000″ size=”16px” margin_right=”8px”]10:15am-12:00pm: Content planning

[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]Organise your content into pages.
[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]Create a draft headline, high-level outline, and call to action for each page.
[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]Determine the hierarchical relationship between pages.
[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]Plan the navigation between pages (links and menus).

[font_awesome icon=”clock-o” color=”000″ size=”16px” margin_right=”8px”]12:00pm-1:00pm: Break for lunch[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text][font_awesome icon=”clock-o” color=”000″ size=”16px” margin_right=”8px”]1:00pm-2:30pm: Your Home Page

[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]Determine the main message and call to action for the home page.
[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]Determine the key content that should appear on the home page (blog or specific static content, sidebar or not, etc.).
[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]Create a wireframe layout for the home page.

[font_awesome icon=”clock-o” color=”000″ size=”16px” margin_right=”8px”]2:30pm-2:45pm: Break

[font_awesome icon=”clock-o” color=”000″ size=”16px” margin_right=”8px”]2:45pm-3:45pm: Your Design Criteria

[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]Examine your ideal client, and how you want them to feel about (a) themselves, and (b) your business, when they visit your website.
[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]Review recommendations for colour, font, graphic styles to be passed on to your web designer.

[font_awesome icon=”clock-o” color=”000″ size=”16px” margin_right=”8px”]3:45pm-4:00pm: Final Q&A[/vc_column_text][/vc_column][/vc_row][vc_row margin_top=”30px”][vc_column][vc_column_text]The output of the session provides extremely valuable input to the website building process, greatly speeding it along and ensuring the right end product.[/vc_column_text][vc_column_text]

Your Investment: $997

Building or redesigning your website is a big investment of time and money. It’s well worth it to get it right the first time. At $997, this Website Blueprint Day represents only a portion of the total cost of your website development, yet it accomplishes the hardest part of the process. This Blueprint will save you time, money and heartache by making sure you build the right website for your business, the first time.

Make your website a wise investment, and get website clarity for only $997.

Remember! If you book me to build your website within 30 days of the session, your Website Blueprint Day could be FREE![/vc_column_text][vcex_spacing][/vc_column][/vc_row][vc_row center_row=”yes” css=”.vc_custom_1443122642992{margin-top: 15px !important;}”][vc_column][vcex_button url=”mailto:julie@juliewaterhouse.com” title=”Email Julie” target=”blank” style=”flat” layout=”block” align=”center”]Email me to book[/vcex_button][/vc_column][/vc_row][vc_row margin_top=”30px”][vc_column][vcex_icon_box heading=”Warning” heading_type=”h2″ icon=”warning” heading_size=”24″]Not every web designer out there understands online business, and the psychology of selling. Many web designers put creating a pretty website ahead of creating a functional one (hint: you need both!). They will send you a questionnaire and ask you what menus you want, what colours and fonts you like, and whether you want your blog on your homepage. What they fail to do is guide you through all the thinking that comes before making those decisions. All of those choices should be made strategically, with your business goals in mind.

Book your Website Blueprint Day now, and make sure you’re ready to build a website that works for your business.[/vcex_icon_box][vcex_spacing][vcex_icon_box heading=”Warning” heading_type=”h2″ icon=”warning” heading_size=”24″]Make decisions about your website with purpose. Don’t just choose green because you like it; choose it because it creates the feeling you want to elicit from your visitors. Don’t just have an “About” page because everyone else does. Have an “About” page that helps visitors understand how you are uniquely positioned to help them solve their problems. Don’t just put an image slider at the top of the page because you’ve seen that look and you like it. Use the prime real estate at the top of the page to drive visitors to take the action you most want them to take on that page — the action that will draw them further into your sales funnel.

These are exactly the kinds of choices we’ll talk through in your Website Blueprint Day. I’ll use a structured process to guide you through all of these decisions step by step so that, at the end of the day, you have all the ingredients you need to create a beautiful website that works for your business. You’ll be ready to build it yourself, or hand off a thorough brief to your web designer, whether that’s me or someone else.[/vcex_icon_box][vcex_spacing][/vc_column][/vc_row][vc_row][vc_column][vcex_teaser style=”two” heading=”” img_width=”9999″ img_height=”9999″ background=”#c5d9ef” border_color=”#144e77″ css=”.vc_custom_1444162543839{padding-top: 0px !important;padding-bottom: 30px !important;background-color: #edf7d4 !important;border-radius: 1px !important;}”]Take the guesswork out of creating your website, and make sure the design, layout and content of your website actually helps you achieve your business goals. Let’s spend the day together and plan out your website from A to Z. We’ll make the content and design decisions that will help you convert visitors into buyers.[/vcex_teaser][vcex_spacing size=”15px”][/vc_column][/vc_row][vc_row center_row=”yes” css=”.vc_custom_1443122642992{margin-top: 15px !important;}”][vc_column][vcex_button url=”mailto:julie@juliewaterhouse.com” title=”Email Julie” target=”blank” style=”flat” layout=”block” align=”center”]Email me to book[/vcex_button][/vc_column][/vc_row][vc_row margin_top=”15px”][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Who is this program for?

I developed this program because so many of my clients come to me to have a new website built, and they think they know what they want… but in actual fact, they are far from ready to begin! Once they start having to be very precise about what pages they want and what content should go on each one, they realise in a panic that they have no idea! As a result of many such incidents, I’ve formalised the process I use to guide my website clients through those decisions, and now it’s available to you too.

This program is for you if:

[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]You know you need a website, but you’re not sure how to end up with the right website to support and grow your business.
[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]You need a brand new website, or you want to redesign your existing website.
[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]You want to “do it yourself” and build your own website, but aren’t sure where to begin.
[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]You want to hire a web designer (me, or someone else), but aren’t sure you can communicate exactly what you need and want.

This program is NOT for you if:

[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]You are already crystal clear on how you want your website to support your business goals, and
[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]You know what content you need to have on your website so that it can provide this support to your business, and
[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]You know how to structure your website content so that your visitors are guided to take the actions you want them to take, and
[font_awesome icon=”check” color=”144e77″ size=”16px” margin_right=”8px”]You know what kinds of fonts, colours and graphics to ask for/place on your website so that your visitors feel just the way you want them to about themselves, you, and your business.

If you are contemplating creating a new website, whether it’s your first one, or a refresh of your existing one, you must do it strategically if you hope to end up with a website that supports your business goals. This Website Blueprint Day will save you time, money and heartache by having you embark on your website development with a crystal clear vision that supports your business goals.[/vc_column_text][vcex_spacing][/vc_column][/vc_row][vc_row margin_top=”15px”][vc_column width=”2/3″][vc_column_text]Still have questions? Drop me an email, or book a 15 minute chat to see whether it’s a fit.[/vc_column_text][/vc_column][vc_column width=”1/3″][vcex_button url=”https://www.timetrade.com/book/RKMB2″ title=”Book a 15 minute chat” target=”blank” rel=”nofollow” style=”flat” align=”center” size=”medium” color=”black” custom_background=”#aedb28″ custom_hover_background=”#d0e893″ border_radius=”0px” custom_color=”#000000″ custom_hover_color=”#000000″]Book a 15 minute chat[/vcex_button][/vc_column][/vc_row][vc_row][vc_column][vcex_spacing][/vc_column][/vc_row]